32%
What share of U.S. adults wish their local grocery store offered more digital coupons?
45% said they rely on deals and promotions in their everyday shopping.
Source: The Harris Poll for UNFI (2024) ir.unfi.com
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What share of consumers follow couponing blogs or social media accounts?

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32%
45% said they rely on deals and promotions in their everyday shopping.
Source: The Harris Poll for UNFI (2024) ir.unfi.com
76%
58% said they look for coupons at least once a week.
Source: U.S. News & World Report survey, via Chain Store Age (2022) chainstoreage.com
Instant redeemable: 12.8%
Handout coupons came next at 10.5%, while digital coupons were redeemed 5.92% of the time.
Source: Capital One Shopping Research, citing Inmar Intelligence (2024) capitaloneshopping.com
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